Fair trade coffee

Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries and promote sustainability. The movement advocates the payment of a "fair price" as well as social and environmental standards in areas related to the production of a wide variety of goods. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate and flowers.



                                                      





What is Fair Trade Coffee All About?

Fair Trade means an equitable and fair partnership between consumers in North America and producers in Asia, Africa, Latin America, and the Caribbean. The chief concern of the Fair Trade movement has been to ensure that the vast majority of the world's coffee farmers (who are small holders) get a fair price for their harvests in order to achieve a decent living wage. Fair Trade guarantees to poor farmers organized in cooperatives around the world: a living wage (minimum price of $1.26/pound regardless of the volatile market); much needed credit at fair prices; and long term relationships.






These fair payments are invested in health care, education, environmental stewardship, and economic independence. Fair Trade Certified coffee is the first product being introduced in the United States with an independently monitored system to ensure that it was produced under fair labor conditions; now we need a movement to demand it!!

Why Fair Trade Certified Coffee Is An Important New Movement:

It's a consumer trend. More and more people care about the conditions of the people who produce the products they buy. Coffee is the first commodity in the United States for which there is an independent monitor that guarantees that producers were paid a fair wage for their product and work in decent conditions - a real alternative to sweatshops.

                                       

                                  


This is a huge industry trend. Across the country, there are over 100 companies that have licensing agreements with TransFair to offer Fair Trade Certified coffee. Major roasters include Starbucks, Tully's, Peet's, Equal Exchange, Diedrich, and Green Mountain, serving over 7,000 retail locations, with volumes rising every day.

It's an environmental issue. Small farmers are the best stewards of the land. When you support Fair Trade, you support the environment. Fair Trade farmers don't have the capital input to clear forests, buy chemical fertilizers and pesticides. They generally grow small plots of mixed-crop, shade grown coffee organically.

 


                                  

The untold story of the gourmet coffee boom: it's leaving small farmers behind. Prices are currently at 8-year lows, falling under $.50 per pound in August 2001 -- yet retail prices stay high, meaning mass industry profits. Fair Trade brings small farmers into the boom.